Discover your path in Japan.

A unique way to experience Japan

We do things differently here. Instead of the usual Tokyo–Kyoto–Osaka route, we’ll take you deeper into Japan’s culture, landscapes and philosophy, helping you uncover places and stories you may never have expected to find. We offer two ways to travel with us:

Our six customisable journeys, each thoughtfully crafted to reflect your interests and travel style. Our curated experiences includes everything arranged on your behalf, from stays to special experiences, you will be invited to explore the country in a way that feels deeply personal, immersive and unforgettable. 

And for travellers who prefer to explore more independently, our Pathfinder option provides a beautifully tailored itinerary designed just for you. Based on your budget and interests, we’ll share hand-picked recommendations and insider tips, leaving you free to book and travel at your own pace.

Whichever path you choose, your journey with us will always be crafted with care, curiosity and a deep love of Japan.

Start your journey

Discover our customisable journeys

Our promise

Meaningful tailored journeys

Whether you pick one of our six signature journeys or just an itinerary, we always offer more than sightseeing. Every bit has been carefully shaped to take you deeper and provide space for cultural connection and reflection. Even in well-visited places like Kyoto, we are careful to design travel that transforms rather than simply transports.

Unique local access

Having lived and travelled extensively across Japan, we’ve eaten our way through countless local restaurants and explored many exciting and unique places. Our recommendations come from genuine discovery - offering you access to the flavours and stories behind Japan’s culture.

Fully supported throughout

With carefully prepared itineraries and local insights, we equip you to travel confidently and comfortably. And whenever you need us, we’re just a phone call away - our Japan team is ready to help with the unexpected, so your journey flows smoothly.

What our customers have to say

  • "I only had 10 days in Japan and I'm super glad I asked Sugimichi to work on the trip, especially when it came to figuring out trains and visiting remote places. As a solo traveller I still got ot do plenty of interesting activities (and even saw an archery festival). I picked the naturalist journey and didn't see many tourists. I would highly recommend."

    Allan D. (May 2025)

  • “I benefitted from Sugimichi’s excellent services in organising a three-week trip with my daughter to Tohoku earlier this year. The organisers’ vast knowledge led us to some wonderful discoveries off the beaten track; from little-known districts in Tokyo, to walking part of an ancient pilgrimage route around Aizuwakamatsu via Nikko and its rich history, and through many onsen, the whole trip was memorable… Many thanks to Fanny and Anna for their amazing ideas!”

    Diane P. (February 2025)

  • More reviews to come!