About us
Our name, Sugimichi - meaning “cedar path” - is inspired by the historic Nikkō Suginamiki Kaidō, an ancient road lined with towering cedar trees planted to protect and guide travellers on their journey. As one of Japan’s sacred pilgrimage routes, this path evokes a sense of timeless wonder, where nature, history, and quiet reflection meet. For us, Sugimichi symbolises the kind of travel we wanted to offer: thoughtful, immersive journeys that honour the past while opening up new paths for discovery.
First-hand experience
We’ve lived, worked, and travelled extensively across Japan, spending years building connections with locals - from artists and monks to chefs and guides - and the land. Every journey we offer is rooted in personal experience, not algorithms or assumptions. We have create six immersive paths designed for curious minds and open hearts. It’s the Japan we know and love - shared with you thoughtfully and authentically.
Respect at every step
Travel can be a force for good when done with care. We partner with small, locally run businesses and cultural experts to ensure your visit directly supports the communities you encounter. We donate a portion of our earnings to environmental organisations in both Japan and the UK, supporting reforestation, conservation, and carbon reduction efforts. We also offset the carbon footprint of our trips as best we can, helping ensure your travels leave a lighter impact on the planet. Our aim is to create meaningful experiences that respect both the people and our planet.
Meet the team
Fanny Cornu
Fanny spent years researching Japanese history, specifically foreign encounters with Japan during the 1860s. Outside of history, she enjoys exploring Japan’s natural wonders and experimenting with new recipes in the kitchen.
Favourite spot: Mt. Tsurugi in Oku-Iya on the island of Shikoku
ENG/FR/JP
Co-founder
Anna Johnson
Anna was brought up in Japan and has spent several years working as a freelance travel writer and photographer, exploring Japan’s lesser-known areas. In her spare time, she enjoys writing short stories and teaching yoga.
Favourite spot: Ishigaki island, Okinawa prefecture
ENG/JP
Co-founder
Melanie Olesk
Melanie first came to Japan as a high school exchange student, and has been back several times since to feed her fascination with Japanese culture and cuisine. She is currently based in Kyoto. She loves writing, baking, and meeting new people.
Favourite spot: Gallery Inukai in Sapporo
ENG/JP/EST
Japan Team Coordinator