Discover your path in Japan.

A unique way to experience Japan

We do things differently here. Instead of rushing you through the standard tourist track, we take you deeper into Japan’s living culture, hidden landscapes, and philosophy, helping you uncover the places and stories you won't find in a standard guidebook. Because every traveller has a unique style—and a different amount of time to spend planning—we offer two distinct ways to design your trip. For the independent spirit who loves the freedom of managing their own calendar but wants to skip the headache of a blank page, we create a Custom Roadmap. We tailor a complete logistical blueprint filled with our insider recommendations based on your budget, leaving you entirely free to handle the bookings yourself and travel at your own pace. Alternatively, if you are short on time or simply want to take the weight of planning completely off your mind, our Bespoke Service offers total peace of mind. We build a highly personalised holiday from scratch and handle every single booking from A to Z—from boutique accommodations to immersive cultural experiences—so you can step off the plane with absolute serenity. Whichever path you choose, your journey with us will always be crafted with care, curiosity, and a deep love of Japan.

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Our promise

Meaningful tailored journeys

Whether you pick one of our six signature Journeys or the Pathfinder Itinerary, we always offer more than sightseeing. Every bit has been carefully shaped to take you deeper and provide space for cultural connection and reflection. Even in well-visited places, we are careful to design travel that transforms rather than simply transports.

Unique local access

Having lived and travelled extensively across Japan, we’ve eaten our way through countless local restaurants and explored many exciting and unique places. Our recommendations come from genuine discovery - offering you access to the flavours and stories behind Japan’s culture.

Fully supported throughout

With carefully prepared itineraries and local insights, we equip you to travel confidently and comfortably. And whenever you need us, we’re just a phone call away - our Japan team is ready to help with the unexpected, so your journey flows smoothly.

What our customers have to say

  • “My husband and I both love art and always wanted to go to Japan, but didn’t know where to start when planning our honeymoon. Sugimichi were fantastic, we had a discovery call where we were able to share all of our interests. Fanny was extremely helpful and knowledgeable and we received a beautiful itinerary a few weeks later. We ended up booking our trip for September and we went with all their suggestions minus one hotel that was fully booked. We never had any issues in the country, but I really recommend getting their guide as it proved super helpful to get around. Thank you so much, what an experience!”

    Emilia and Rob M. (September 2025)

  • “I benefitted from Sugimichi’s excellent services in organising a three-week trip with my daughter to Tohoku earlier this year. The organisers’ vast knowledge led us to some wonderful discoveries off the beaten track; from little-known districts in Tokyo, to walking part of an ancient pilgrimage route around Aizuwakamatsu via Nikko and its rich history, and through many onsen, the whole trip was memorable… Many thanks to Fanny and Anna for their amazing ideas!”

    Diane P. (February 2025)

  • "I only had 10 days in Japan and I'm glad I asked Sugimichi to work on the trip, especially when it came to figuring out trains and visiting remote places. As a solo traveller I still got ot do plenty of interesting activities (and even saw an archery festival). I picked the naturalist journey and didn't see many tourists. I would highly recommend."

    Allan D. (May 2025)

  • More reviews to come!

  • “I was delighted with the quality of service I received from Sugimichi Travels. I was planning a month long trip to Japan on my own with my 9 year old son, and I was on a budget. Therefore I needed up to date advice regarding what was realistic in terms of a daily budget. Sugimichi Travels offered me invaluable advice in this respect. They also gave me great suggestions for where to take a child, and tips on how to move around the country with ease.

    Thanks to Sugimichi we were able to see far more of Japan than I had originally planned. Their advice gave me the confidence to travel alone with a child and we had the most fantastic life changing experience! So much so that my son now wants to live in Japan! Thank you so much Sugimichi Travels for all your advice!”

    Shanta and Sai D. (August 2025)