Discover your path in Japan.

A unique way to experience Japan

We do things differently here. Instead of the rushed Tokyo–Kyoto–Osaka route, we’ll take you deeper into Japan’s culture, landscapes and philosophy, helping you uncover places and stories you may never have expected to find.

We have six itineraries, each thoughtfully crafted, select what inspires you and we’ll customise an itinerary that reflects your interests and travel style. Based on your budget and interests, we’ll share hand-picked recommendations and insider tips, leaving you free to book and travel whenever you wish.

And for travellers who prefer to explore with complete peace of mind, our Pathfinder option provides a fully tailored experience. Every detail is carefully arranged, from accommodation to meaningful, curated experiences, so you can explore Japan in a way that feels personal, immersive, and unforgettable. 

Whichever path you choose, your journey with us will always be crafted with care, curiosity and a deep love of Japan.

Discover our itineraries

Customisable itineraries

Bespoke journey

Our promise

Meaningful tailored journeys

Whether you pick one of our six signature Journeys or the Pathfinder Itinerary, we always offer more than sightseeing. Every bit has been carefully shaped to take you deeper and provide space for cultural connection and reflection. Even in well-visited places, we are careful to design travel that transforms rather than simply transports.

Unique local access

Having lived and travelled extensively across Japan, we’ve eaten our way through countless local restaurants and explored many exciting and unique places. Our recommendations come from genuine discovery - offering you access to the flavours and stories behind Japan’s culture.

Fully supported throughout

With carefully prepared itineraries and local insights, we equip you to travel confidently and comfortably. And whenever you need us, we’re just a phone call away - our Japan team is ready to help with the unexpected, so your journey flows smoothly.

What our customers have to say

  • "I only had 10 days in Japan and I'm super glad I asked Sugimichi to work on the trip, especially when it came to figuring out trains and visiting remote places. As a solo traveller I still got ot do plenty of interesting activities (and even saw an archery festival). I picked the naturalist journey and didn't see many tourists. I would highly recommend."

    Allan D. (May 2025)

  • “I benefitted from Sugimichi’s excellent services in organising a three-week trip with my daughter to Tohoku earlier this year. The organisers’ vast knowledge led us to some wonderful discoveries off the beaten track; from little-known districts in Tokyo, to walking part of an ancient pilgrimage route around Aizuwakamatsu via Nikko and its rich history, and through many onsen, the whole trip was memorable… Many thanks to Fanny and Anna for their amazing ideas!”

    Diane P. (February 2025)

  • “My husband and I both love art and always wanted to go to Japan, but didn’t know where to start when planning our honeymoon. Sugimichi were fantastic, we had a discovery call where we were able to share all of our interests. Fanny was extremely helpful and knowledgeable and we received a beautiful itinerary a few weeks later. We ended up booking our trip for September and we went with all their suggestions minus one hotel that was fully booked. We never had any issues in the country, but I really recommend getting their guide as it proved super helpful to get around. Thank you so much, what an experience!”

    Emilia and Rob M. (September 2025)

  • More reviews to come!

  • “I was delighted with the quality of service I received from Sugimichi Travels. I was planning a month long trip to Japan on my own with my 9 year old son, and I was on a budget. Therefore I needed up to date advice regarding what was realistic in terms of a daily budget. Sugimichi Travels offered me invaluable advice in this respect. They also gave me great suggestions for where to take a child, and tips on how to move around the country with ease.

    Thanks to Sugimichi we were able to see far more of Japan than I had originally planned. Their advice gave me the confidence to travel alone with a child and we had the most fantastic life changing experience! So much so that my son now wants to live in Japan! Thank you so much Sugimichi Travels for all your advice!”

    Shanta and Sai D. (August 2025)